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Case Study: A Vision Ignited by Loss
Driven by a deeply personal mission – making life-saving medications readily available, especially in underserved regions.
The project originated from a heartbreaking loss to a treatable disease. This tragedy ignited a passion to improve global access to essential medicines.
Marketing Expertise: Early on, we assembled a team of experienced marketing professionals. They conducted thorough market research across local and international markets (USA, EU, India, China) to identify unmet needs and the most promising therapeutic areas. This data-driven approach guided our product selection and line development.
The Challenge: Building a Pharmaceutical Powerhouse from the Ground Up
Securing Funding: A comprehensive business plan, emphasizing ethical considerations and market viability, secured funding from the Islamic Bank of Jordan.
Building a Strong Team: We assembled a diverse team of experts. This included not only marketing professionals but also:
CMC Management: Experienced personnel were recruited to manage the critical aspects of Chemistry, Manufacturing, and Controls (CMC). Their expertise ensured adherence to the highest quality standards throughout the product lifecycle.
R&D/QA/QC Establishment: We established robust Research & Development (R&D) capabilities, along with rigorous Quality Assurance (QA) and Quality Control (QC) departments. Hiring highly qualified scientists and technicians ensured adherence to international regulatory standards.
Talent Acquisition: Recognizing the need for long-term success, we focused on building a team capable of independent operation. We recruited and trained a dedicated workforce in Jordan, including highly qualified graduates from the US. This team was equipped with the knowledge and skills to manage the company according to established core systems and procedures.
The Approach and Analysis: Collaboration and Data-Driven Decisions
Collaborations for Success: Partnerships were key. We collaborated with the Islamic Bank of Jordan for funding, explored Contract Development and Manufacturing Organizations (CDMOs) in the region, and leveraged Sana Pharma's expertise for remote project management during initial stages.
Data-Driven Decision Making: Marketing research informed product selection, while scientific expertise guided CMC management, R&D processes, and QA/QC protocols. Technical decisions were based on facts, data, and a highly qualified scientific/technical team.
The combined effort of the team, led by Dr. El-Khateeb's technical expertise and collaborative spirit, transformed the initial challenges into a remarkable achievement:
Market Leadership: TQ Pharma meticulously positioned through market research, secured a prominent position within the Jordanian market, becoming a key player in the region's healthcare landscape.
Expanded Patient Access: A diverse portfolio of generic and patented medicines was developed, significantly broadening access to essential medications for countless patients.
Sustainable Future: The empowered team at TQ Pharma is now fully equipped to run the company independently, ensuring its long-term success and continued positive impact on lives